Question: In what AROYO BASIC is different from the other building sets?
The basic elements were created by engineers in collaboration with professionals of the early childhood. Contrary to the toys containing bricks which can be assembled only in one direction, AROYO parts in shape of "H" or "A" can be assembled in all the directions. It's what we call the "multidirectional" system. Moreover, the various parts being compatible between them, the children can quickly build great models with a minimum of parts.
Question: Which are your objectives?
We market already AROYO in 30 countries mainly via our customers specialized in the pre-schools and kindergartens which immediately saw the interest of our products for the children. The toy retailers also interest us and we will launch soon other novelties to supplement our range. Lastly, our objective on the construction market is not to compete with the great multinational groups of the sector but rather to propose to our customers an alternative offer of quality and bringing a great value of play to the children.
Question: How did you create AROYO?
During more than 20 years, I worked for several international companies then during 5 years, I was National sales manager at LEGO France. It's at this time that I discovered the toy market and a passion for the building sets. Later, as an agent, I launched several foreign brands of toys on the French market. The creation of AROYO allowed me to join again with the construction games for my greater pleasure... and also for the fun of the children !!
www.aroyo.fr
